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When a stray dog started hanging around outside a Hyundai dealership in Brazil, no one could have expected he’d become the face of the establishment.

In early 2020, staffers at the dealership began to notice the dog, but figured it was just a temporary thing, and he would soon move along and find a real home.

He never did, and over time, endeared himself to manager Emerson Mariano, who took him one night during a rainstorm.

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Passa meu biscoito de comissão pra cá Presidente 🍪 vendi tenho direito ! 🐾🦴🐕 #tucson #prime #hyundai @primehyundai

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Mariano fed the dog and decided to let him stay until he found a better home. However, he began to notice how friendly the dog was when greeting customers. In fact, he was such a good boy that Mariano gave him a home and a job at the dealership.

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Ow vida de cão 🐶! Reunião logo cedo, e o tema ? LIVE EXPERIENCE PRIME HYUNDAI e esse meu gerente quer 100 carros vendidos em 05 horas de evento, serão muitos lambeijos para vender tantos carros assim 🐶🐾🦴🐕 #live #sabado #prime #hyundai #dog @primehyundai

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The dog is now known as Tucson Prime. He has an ID card and Instagram page, which, of course, has gone viral. Customers love Tuscon, and after buying a car or getting it serviced, they often return with dog toys and plenty of treats.

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AUlô.. humano Carlos ? Aqui é Tucson Prime, seu novo Cãosultor de vendas aqui da Prime Serra, estou fazendo contato para agendar seu atendimento on-line amanhã em nossa LIVE, qual seria o melhor horário para que eu possa lhe atender ? (Fazendo minhas prospecções, para garantir minha ração, não está fácil para ninguém) Lambeijos humanos 👅 #tucson #prime #dog #hyundai @primehyundai

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Mariano revealed that feedback regarding Tuscon’s customer service skills has been extremely positive, and morale among employees has also improved since he’s been part of the dealership’s family.

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Bom Dia AUmigos, queria apresentar entre todos os carinhos, mimos, presentes, brincadeiras que tenho o dia todo, por todos meus humanos, quem realmente cuida de mim todos os dias, limpam minhas sujeiras, trocam minha água, colocam minha ração, me levam para passear, e me fazem muuuuuito carinho o dia todo, obrigado Maria, Luciana e Schirley, eu AUmo vocês 🐾🦴🐶🐕 #tucson #prime #hyundai @primehyundai

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This “pawfessional” consultant has an even brighter future ahead of him—he’s about to star in Hyundai’s national ad campaign.

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Bom Dia PessoAU 🐾🐕🦴 Bora trabalhar que a meta subiu muito esse mês #vaicomcalmachefe 🐶 #tucson #prime #hyundai @primehyundai

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Giving Tuscon a home was an easy decision to make, according to Mariano, who said, “The company has always been pet-friendly. We decided to embrace this idea, particularly at a more complicated time like this with so many abandoned animals.”

Do you have a rescue pup? How has your dog changed your world for the better?

Let us know in the comments below!