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First, laundromats became a space for children to practice their reading skills. And now, barber shops are joining the club.

At City Cuts in Kutztown, Pennsylvania, kids can earn $3 for reading a book out loud during their haircut. Owner Jon Escueta raises the money from customers and community members, along with a GoFundMe account.

Jose hopes that the program helps young people feel more comfortable reading and speaking in public.

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“Books By Kids” Our goal is for kids to build their confidence by reading in front of others while getting a haircut. Plus they will receive $3 for reading while in the chair. About 75% of Adults fear Public Speaking. @geostylez29 @karribean_cutz @n8mercuri @therealjerryjones_ #booksbykids #citycutsbarbershop #kutztown #kutztownbarber #kutztownuniversity #keepitsimple #barbershop #kids #children #book #bookstagram #books

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“Our goal is for the kids to boost their confidence in front of others without fear of being judged,” Jon explained to CNN.

Jon hopes they’ll carry that self-esteem with them for the rest of their lives. At 32 years old, he can definitely relate to being a young, insecure kid. He immigrated at 8 years old from the Philippines.

“I didn’t know English and that was a lot. I felt like I was being judged,” Jon said.

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We would like to send a Big, Big Thank You to The Hamilton Family @carrieann1023 for their hard work in getting these books over to us from their community. We appreciate all that you do for us! There’s 832 books for us to give out to the kids. The more kids who read the better our future will be, and to boost their confidence on how to speak up without the fear of being judge. #citycutsbarbershop #kutztownuniversity #kids #kutztown #booksbykids #community #children

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“The ones who are timid — I gravitate toward those kids. I know what it feels like and try to make them feel good about themselves.”

His efforts are making an impact. One mom travels extra distance to the shop because her son, Connor, loves the extra warmth that he experiences with the barbers there. And it’s boosted his confidence in reading, too.

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“Books By Kids” Our goal is for kids to build their confidence by reading in front of others while getting a haircut. Plus they will receive $3 for reading while in the chair. About 75% of Adults fear Public Speaking. @karribean_cutz @geostylez29 @n8mercuri @therealjerryjones_ #booksbykids #citycutsbarbershop #kutztown #kutztownbarber #kutztownuniversity #keepitsimple #barbershop #kids #bookstagram #books #children #childrensbooks

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After practicing at the shop, “I am always raising my hand to get picked [in class],” Connor said.

Jon says at least 10 other barber shops and hair salons across the country have similar programs.