Isn’t nice when we figure out a company really, truly cares about us?
Case in point, Krispy Kreme has graciously decided to offer us miniature versions of their most popular doughnuts. Now we can satisfy our craving for fried, sugary dough with just a taste, and without crashing our calorie counting.
Giving yourself a small cheat on your #resolution makes you more likely to succeed… and we have the perfect way: our NEW #MINIS! ?? Try them at participating US & CAN shops now https://t.co/xMWEIEURmd! #KrispyKreme #Doughnuts #OriginalGlazed #Sprinkles pic.twitter.com/ZmgdoZ0LdS
— Krispy Kreme (@krispykreme) January 15, 2020
Offered in Original Glazed, Chocolate Iced Glazed and Chocolate Iced with Sprinkles, these permanent menu additions are less than 100 calories each.
That’s like, nothing. You can burn a hundred calories dancing around your house for 20 minutes.
So, now you can have your cake and dance too.
— Krispy Kreme (@krispykreme) January 13, 2020
In a statement, Dave Skena, Chief Marketing Officer for Krispy Kreme, said:
Too many people bail on their New Year’s resolutions before they are even halfway through January. That’s no good. Sometimes a mini-indulgence, or cheat, is all you need to help you stick with it. So, we miniaturized our most popular doughnuts. A little Krispy Kreme goes a long way.
To promote the sweet treat, Krispy Kreme gave away its mini doughnuts on Mondays between 4 pm to 7 pm—a very special time on what they called Mini Mondays.
— Krispy Kreme (@krispykreme) January 5, 2020
Diet experts (me) say that very often a little bit of what you’re craving (doughnuts) is all you need to get through the day.
It’s as if Krispy Kreme really does care about us and wants us to be successful in our endeavors to be healthy.